2026 ยฉ Francesco Costantino

Error 409: Name Conflict (or why naming things is hard)

December 22, 2025

Error 409: Name Conflict (or why naming things is hard)

Error 409: Name Conflict (or why naming things is hard) ๐Ÿ›‘๐Ÿ’ป

"There are only two hard things in Computer Science: cache invalidation and naming things." โ€” Phil Karlton.

I felt that one deeply this week.

The naming dilemma

I was ready to deploy my solo project. The codebase was clean, the CI/CD pipeline was green, and the logo was pixel-perfect. The name? SafeStream. It sounded robust, scalable, secure. System.out.println("Perfect Name");

Then, I hit a runtime error in the real world: Trademark Infringement. โš ๏ธ Turns out, the SafeStream namespace was already allocated in the European registry.

The solution: Quick refactoring

Instead of catching a LegalBattleException (which I definitely can't afford), I decided to refactor. Luckily, I hadn't pushed to production (Google Play) yet. It was just a staging environment fail.

So, I executed a global search-and-replace: s/SafeStream/EmberKin/g

Introducing: EmberKin ๐Ÿ”ฅ๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ

It's not just a patch; it's a major upgrade.

๐Ÿ”น Ember: The persistent spark. Low latency warmth that protects. ๐Ÿ”น Kin: The local network. The connected nodes (family).

The repo is renamed, the assets are updated, and the build is finally passing. EmberKin is launching soon. ๐Ÿš€

Lessons learned

This experience reinforced a few important principles:

  1. Trademark research is crucial before committing to a project name
  2. Naming things is genuinely hard - hence why it's one of the two hard problems in computer science
  3. Refactoring early is better than refactoring later - I caught this before production deployment
  4. Sometimes a constraint creates better solutions - EmberKin actually fits the project concept better than SafeStream

The technical aspect

The renaming process involved:

  • Global search and replace across the entire codebase
  • Updating configuration files and environment variables
  • Renaming repositories and project directories
  • Updating brand assets and documentation
  • Modifying CI/CD pipeline configurations

The beauty of well-structured code is that such changes can be managed systematically, even if they're initially frustrating.

Stay tuned for more updates on the EmberKin journey!